For editors and journalists writing about UUTA.
A short description, a long description, a fact sheet, and angles for coverage. Email us with questions or for review codes.
UUTA is a calm, private notebook for the things you want to keep showing up for. Pick a few — exercise, reading, reaching out, quiet time. Or write your own. Every day, write a sentence about how it went. Mark the day if you'd like. Read it back later, all in one place, like a memoir you're keeping for yourself. UUTA has no accounts, no analytics, no streaks-as-pressure, no AI coach. Built by Srutva Labs.
Most habit trackers borrow the language of recovery and gamification — streaks, willpower, badges, "you've got this." UUTA was built without that vocabulary. The home screen is called Today. Stretches of consecutive days are called runs, never streaks. Missed days don't turn red. There is no leaderboard, no celebration animation, no nudging copy assuming the user wants to quit, reduce, or do more.
UUTA holds the goals you want to keep showing up for. Every entry is a sentence in a notebook, set in New York serif, with hairline rules between days. You can read months of entries back like a book. Pick a few starter goals — Move my body, Read, Reach out, Quiet time — or write your own.
There is no account, no sign-in, no analytics SDK, no third-party service of any kind. Notes live in a SwiftData store on the device. Optional iCloud sync uses the user's private CloudKit container — Apple-encrypted in transit and at rest, never visible to Srutva Labs. UUTA is built natively in SwiftUI, with first-class support for VoiceOver, Dynamic Type, Reduce Motion, and Reduce Transparency. Localized in 37 languages with native-speaker review.
It is meant to be held, not displayed.
- Studio
- Srutva Labs
- Platforms
- Apple platforms
- Languages
- 37, with native-speaker review
- Privacy label
- Data Not Collected
- Categories
- Productivity · Lifestyle
- Age rating
- 4+
- A typographic bet — entries set in New York serif, hairline rules, no chrome. The app reads like a book, not a dashboard.
- Restraint as positioning. No streaks, no badges, no shame triggers, no progress framing. Anti-gamification not as a slogan but as a structural constraint on what shipped.
- Privacy by design — no servers, no analytics, no account system. App Store privacy label reads "Data Not Collected."
- Worldwide on day one — 37 languages, native-speaker reviewed.
- Accessibility as first-class — full VoiceOver, Dynamic Type, Reduce Motion, Reduce Transparency.
Srutva Labs is a software studio building careful, privacy-first apps. UUTA is the team's first product.
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